Public Relations focuses on building relationships with the public in order to create a positive image for a brand, organization or person. It includes several different practices, such as corporate communications, internal communications, crisis communications, and publicity such as press releases and events.
Public relations is vital for every company, no matter its size and niche. PR helps establish and maintain a good public image and reputation of companies. It also helps to manage any negative publicity that companies may face.
- Strategic communications all PR efforts are coordinated to help a company achieve its business objectives.
- Media relations a good relationship with the media in necessary to deliver key messages through media channels.
- Community relations means of communication directly with the community or audience through owned channels
- Internal communications ongoing programs to keep staff engaged and informed, and understanding their concerns.
- Crisis communications a planned and consistent approach to crisis management, with a clear communications plan
- Online communications maintaining a strong online presence to stand out from competitors.
