Profit Improvement

While the overwhelming majority of marketing and advertising agencies focus solely on top-line revenue, Marketing solutions also generate performance, productivity, and profit improvement strategies and tactics through Lean Six Sigma techniques.

• Lean strategies and tactics are focused on eliminating nonvalue waste. The primary Lean tools Marketing Solutions employ Value Steam Mapping (strategic) and 5S projects (tactics).
• Value Stream Mapping (VSM)
  In Lean methodology, VSM is a visual tool used to diagram and analyze the entire flow of materials and information involved in producing a product or service, from the initial raw materials to delivery to the customer, with the goal of identifying and eliminating waste at each step in the process to optimize efficiency and create more value for the customer.
• 5S
  5S is a lean methodology that helps to create a clean, organized, and safe workplace to reduce waste and increase productivity and profitability. The five pillars of 5S are: Sort, Straighten, Shine, Standardize, and Sustain. A 5S project works just as well for the service and retail industries as it does for manufacturing.
• Six Sigma (6S)
  Six Sigma is a quality management methodology that uses statistical analysis to reduce variation and defects in products, services, or processes. The goal is to improve customer satisfaction by streamlining quality control and eliminating defects. We apply the DMAIC approach – Define, Measure, Analyze, Improve, and Control.

Both Lean and Six Sigma methodologies not only improve customer experience through the entire customer journey but also improve bottom-line profitability.

To learn if these methodologies would be a good fit for your business situation, complete the form below to schedule a free consult.