A Digital Marketing Audit from Marketing Solutions can help you find out what is working and what is not.
Our team of experts will review your current digital marketing and compare what you are doing to the current best practices. Our Digital Marketing Audit report provides a very detailed road map for optimizing your online presence with insights you can act on.
The digital landscape changes with great frequency. In both digital and social marketing, what worked yesterday is no longer relevant today. If your online presence is not optimal, it is costing your company business. Our comprehensive audit includes:
Your Website
Does your website engage internet users the way they want to be engaged? Or just the way you assume they want to be engaged? We track current user trends, user interface best practices and what works best in the everchanging digital environment. We then compare all of those trends and best practices to your website to understand what enhancements will drive the best ROI.
Search Engine Optimization (SEO)
It’s straightforward, the higher your website ranks on search engine results, the more traffic you will generate. However, SEO is rocket science. From hundreds of algorithm updates to thousands of ranking factors, it’s not just as simple as having some keywords on your page. We use advanced SEO Diagnostic Tools to figure out how Google and other search engines and directories see you, and what will encourage them to send more users to your site.
Reputation/Reviews
People trust online reviews more than they trust their friends’ and colleagues’ recommendations. We analyze nearly 100 review and directory sites to determine if the correct information about you is available and also how good (or not) your online reputation is. As important as reviews are, there are many other factors that contribute to your online reputation. Does your current ranking and site content help or hurt your lead generation efforts? You need to know where you stand.
Social Media
We live in a very social society. People get and rely on news, product and service recommendations and much more from social media sites like Facebook. Is your company or brand represented well? Are you fully leveraging the power and tools available on social media platforms? Are you posting with consistency and content that gets you noticed? Is your social strategy well integrated to your digital activities? Are you part of the conversations that can bring you new business? We’ll help you find out.
With the thorough data Marketing Solutions’ Digital Marketing Audit provides, you’ll be in a strong position to make better data-driven decisions about how to significantly improve your online marketing communications and accomplish your growth objectives much faster.
