Step 1 – Choose the best channels. There are literally thousands of social media outlets (most are niche networks). For Business-to-Business (B2B) companies, LinkedIn and blogging are the most effective. For Business-to-Consumer (B2C), Facebook and Twitter are preferable. In a recent study conducted by B2B Magazine the “big three” social media channels being used by […]
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How to Integrate Social Media to Your Marketing Plan
How to Integrate Social Media to Your Marketing Plan
Part 1 of a five part series
An increasingly popular growth strategy is to engage in social media marketing. For many businesses, there is confusion on how to do so effectively. The most common complaint I hear is “I don’t have the resources or knowledge to do social media.” Fueling that complaint is the belief that social media is an isolated marketing […]
A best practice for starting and staying in business
by Andrew Ballard Last month was National Start a Business month. A common denominator in all of the “how-to” guides I’ve read on starting a business is that of writing a plan. Ironically, this “start a business” best practice is also the best approach to staying in business. Does your business have a plan? The […]
Workbook – “Your Opinion Doesn’t Matter”
[align_left]https://www.mktg-solutions.com/wp-content/uploads/2010/12/WorkbookCover.jpg[/align_left] To accompany the book, “Your Opinion Doesn’t Matter,” be sure to buy the Workbook, including guides and worksheets. Sale Price: $19.95 SAVE 50% with promo code [button link=”https://www.mktg-solutions.com/products-page/book/your-opinion-doesnt-matter-workbook/”]Buy Now[/button]
Your Opinion Doesn’t Matter
[align_left]https://www.mktg-solutions.com/wp-content/uploads/2010/12/Book-FrontCover.jpg[/align_left] The long awaited book, “Your Opinion Doesn’t Matter,” by marketing strategist Andrew Ballard, is now available through Amazon.com. Sale Price $24.95 If you are a small business owner, startup, or entrepreneur—anyone with marketing or sales responsibilities—this book can help you deal with the unrelenting pressure of growing your business. The premise of Your Opinion […]
The Marketing Minute Podcast: UVP
I had the pleasure of chatting with Eric McCarthy, senior vice president of Coca-Cola, a while back. He shared some of the strategies they employed to reinvigorate the Coca-Cola brand (they don’t use the “Coke” word in Atlanta). I know what you’re thinking, “As if anything a multibillion-dollar global brand has done would be germane […]
Coping With Tough Economic Times
by Andrew Ballard No doubt we are experiencing tough economic times. The credit crisis, a housing glut and Wall Street in shambles are all extending the impact of our current slow down. And we all know it will get worse before it comes back around. All that being said, it’s a business cycle, more intense […]
