Step 3 – Create your content. The key difference between outbound and inbound marketing is, outbound involves selling and talking; inbound, specifically social media, entails sharing and listening. If you use social media to blatantly sell, you’ll lose your connections, fans and followers.
The key to engaging content is it must be compelling and captivating. Based on your market’s interests, share relevant information. If you become the “go to” source for useful information; you’ll likely become the “go to” place for purchases.
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